French haute couture maison Chloé has opened a spacious, airy 260m2 showroom in the city of Paris, functioning as shopping destination as well as an event’s venue. Chloé chose ALU for their display systems, which fully respect the extremely minimal design of the store concept. ALU created a wall solution, suspended and attached to the wall solely using round iron plates. From there, 30mm white powder coated iron tubes provide a platform to hold 10mm tempered glass shelves displaying Chloè’s colorful merchandise on the invisible structure.
ALU has demonstrated the capability of delivering high quality, fully custom retail solutions that embrace and actualize the store concept provided, in a timely manner.